Please help, take a look at the description it wouldn't fit in this part.?

You are the head strategic yst for a newly established division of a one-hundred-year-old candy company. Many of your brands lead in the categories important to the consumer. For the last six months, you have been gathering market intelligence that will be crucial in launching a new brand targeted towards upscale department stores’ candy counters. Much of the information, however, is contradictory, such as the target market’s interest in quality chocolate while at the same time eschewing purchasing luxury goods. Which data source should you pay most attention to—industry statistics, company statistics, consumer opinions, or customer survey opinions? Prepare your response as a speech outline that you will be giving to a stockholder meeting.